Keyword Density Checker
Analyze any URL or paste a draft. Get one-, two-, three- and four-word phrase density with variants grouped, plus where each term appears — title, meta, H1, subheadings, image alt and anchor text.
Word count looking different than you expected? See why, below.
What this tool shows you
Density, in context
One-, two-, three- and four-word phrase density, banded as thin, healthy, high or stuffed against a page’s own word count — not a made-up universal target.
Variants grouped
“search engine” and “search engines” are grouped into one row instead of splitting your real usage across near-duplicate forms.
Placement, not just count
See whether a phrase shows up in the title, meta description, H1, subheadings, image alt text or anchor text — not only how many times it appears.
An honest verdict
A plain-language read on your target keyword: how it ranks against everything else on the page, and what — if anything — is outweighing it.
Why our word count might differ from other tools
We count words from the same content a reader actually sees in the main body of the page — not every word in the raw HTML. That means navigation, footers, sidebars and ads are excluded, script and style content never counts, and on pages with heavy citations or footnotes (a Wikipedia article, for example) we strip those reference markers before counting so a page dense with “[12][13][14]” doesn’t get artificially padded word and density numbers. Word count and density are only meaningful when both are measured the same way, so a tool that counts the full raw page — or doesn’t strip citations — will report a different total than we do. Neither number is “wrong”; they’re just answering slightly different questions.
Frequently asked questions
What is keyword density?
Keyword density is the percentage of a page’s words made up of a given word or phrase. It’s a rough signal of how much a page emphasizes a topic — useful for spotting under- or over-optimization, but not itself a Google ranking factor.
Why do you group keyword variants together?
Search engines treat close variants — plurals, verb forms, minor spelling differences — as the same underlying term. If we counted “rank” and “ranking” separately, your real usage of that concept would be split across two rows and look weaker than it is. Grouping them gives you the number that actually reflects how much a topic is emphasized.
Is there an ideal keyword density?
No. Google has never published a target percentage, and chasing one is a good way to make your writing sound unnatural. This tool bands your density as thin, healthy, high or stuffed relative to the page’s own content so you can spot real outliers, not chase a number that doesn’t exist.