Common Use Cases

RankCaddy’s mission is to transform your complex SEO data into simple, actionable steps.

We believe in giving you all the tools and information you need to succeed at SEO in one place.

Here are some of the most common use cases for RankCaddy so far. But don’t forget, it’s only going to get better and better.


Rank tracking and monitoring overall progress

In the dynamic world of SEO, keeping a pulse on your website’s performance is paramount. RankCaddy serves as a vigilant watchtower for your keyword rankings, ensuring that you’re always informed about where you stand in search engine results.

By monitoring overall progress, you can make more informed decisions and pivot strategies when necessary.

RankCaddy provides a comprehensive snapshot of your SEO health, allowing you to adjust tactics on-the-go and maintain your competitive edge.

The ability to view the progress of multiple keywords alongside each other and using Caddy Score (which provides a much more accurate view of your progress compared with average rank) make RankCaddy’s rank tracking feature very popular amongst its users.

Throw in the ability to view a variety of quick wins (and potential issues) and you have a rank tracker that’s powerful and effective.

Google Organic and Local Rankings


Finding quick wins from Google Search Console and Analytics data

Diving deep into Google Search Console and Analytics can be a daunting task. RankCaddy streamlines this by highlighting the ‘quick wins’ – those low-effort, high-reward opportunities often overlooked.

If you want to view pages that are driving impressions but have a poor click-through rate, you can start finding opportunities with one click. Simple metadata updates could result in instant traffic uplifts for some of these.

Want to get a view of which pages are driving drops or increases in traffic? Again, just a click away.

There are tons of opportunities and quick wins in RankCaddy’s Data Dive feature.

Quick Wins and Opportunities

An easier way to view Google Search Console data

Not only is Data Dive great for finding quick wins and opportunities but it also makes viewing Google Seach Console data way easier in general. No more flicking back and forth between the Queries and Pages tab in Search Console.

RankCaddy simplifies the whole experience and makes finding insights and opportunities way easier.

Data Dive

Doing keyword research and finding content ideas

Keyword research is the backbone of SEO. RankCaddy’s robust system not only helps identify high-potential keywords but also offers content ideas that resonate with your audience.

By understanding search intent and trends, you can craft content that not only ranks but genuinely engages, ensuring your website becomes a go-to resource in your niche.

RankCaddy pulls data and ideas from various sources and also breaks down your research into segments that are useful and save you tons of time.

Get your data broken down into questions and popular filter types. Get data from People Also Ask. See something relevant and useful in there? Great! Click to expand further. Get data from Google Suggest. find out what content the top ranking pages have around your chosen topic. Filter out the keywords you already get impressions for in Search Console so you have a separate list of pages that need improvement.

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Planning topic clusters

Topic clusters are becoming essential in SEO.

They help structure content in a way that’s both user-friendly and search engine optimised.

RankCaddy now allows you to plan content clusters in one click, using a combination of your keyword research data and AI. By doing so, you can create a cohesive content strategy that enhances interlinking, topical authority and user navigation.

Keyword Research - Content Inspiration

Finding keyword cannibalisation issues

Keyword cannibalisation can dilute your SEO efforts, causing confusion for search engines and potentially affecting rankings.

RankCaddy identifies these issues in the right way. Some tools just monitor for URL changes but you could have multiple URLs competeting against each other without the top URL changing.

RankCaddy identifies pages that might be competing against each other for the same keyword, regardless of whether the order they rank in changes or not.

Armed with this insight, you can refine your content strategy, ensuring each page has a distinct purpose and target keyword.

Keyword Cannibalisation Detection

Finding featured snippet opportunities

Featured snippets are prime digital real estate. RankCaddy spots opportunities where your content might be eligible for this coveted position.

RankCaddy enables you to find the featured snippet opportunities within seconds. And not just any opportunities. The ones that you could realistically get.

By optimising content based on these insights, you can increase visibility, drive more organic traffic, and position your website as an authority source.

Featured Snippet Opportunities

Finding video opportunities

With the rising consumption of video content, there’s no better time to integrate it into your SEO strategy.

RankCaddy pinpoints topics and keywords that have the potential for video creation or optimisation.

Dive into these insights and craft compelling videos that cater to user intent and queries, giving your website a multimedia edge.

Video Opportunities

Finding low-hanging fruit opportunities

Sometimes, the smallest tweaks can lead to significant growth.

RankCaddy identifies these ‘low hanging fruit’ opportunities – By focusing on these easily actionable items, you can see swift improvements in your site’s performance.

Monitoring changes for issues or opportunities

In SEO, change is constant.

Whether it’s an algorithm change, a site update, new content or new backlinks, keyword rankings are regularly shifting for a variety of reasons.

RankCaddy continuously monitors these changes, alerting you to potential issues or new opportunities.

Not only that. These alerts are extremely flexible. Get notified about the changes that matter to you.

Stay proactive, address issues head-on, and capitalise on emerging chances to boost your SEO.

Flexible Alerts and Opportunities

Team collaboration and delegation

SEO is often a collective effort.

RankCaddy promotes seamless team collaboration, allowing members to delegate tasks, share insights, and brainstorm strategies within the platform.

By fostering a collaborative environment, you ensure that your SEO strategy is holistic, well-informed, and agile.


See what RankCaddy is all about

If you want to see what RankCaddy can do for you, the best way to find out is to try it. Whether you’re an SEO beginner or an experienced professional, we’re ready to help you take your SEO strategy to the next level.

You’ve come this far—let’s get started, shall we? Start your free trial.