Rank Tracking
Precise Rank Tracking: Monitor your Google Organic and Local Rankings with detailed accuracy. Stay ahead with flexible, actionable insights on your SEO performance.
Google Organic and Local Rankings
Flexible tracking. Track your rankings down to a street level, even for organic rankings.
Clickable Metrics and Opportunities
Find quick wins and actionable opportunities within a couple of clicks.
Flexible Graphs for Detailed Insights
Graph single and multiple keywords to spot issues and trends. View Caddy Score graphs by tags so that you can review true performance of your categories.
Page Conflict (Cannibalisation) Detection and Analysis
Filter by and chart conflict issues. Investigate and resolve cannibalisation issues for quick wins.
Feature Opportunities
Find SERP feature and other opportunities to increase clicks you your website.
And more...
Use flexible features and charting to find a huge number of insights and opportunities.
Rank tracking is the practice of monitoring where your website’s pages appear in search engine results pages (SERPs) for specific keywords over time. For SEO freelancers and small agencies, tracking keyword rankings is essential. It measures the impact of your SEO work, proves value to clients, and can also provide invaluable insights.
Most rank trackers offer features like regular ranking updates, historical data, competitor comparisons, and keyword performance tracking. Continuous monitoring shows which optimisations are working and where to improve.
Why not just search Google yourself? Search engines personalise results based on location and past activity, so your view may not match unbiased data. A proper rank tracker checks rankings from neutral locations, giving accurate, more consistent data on where your site actually ranks.
Why is Rank Tracking Important?
Rank tracking is not just about vanity. It delivers insights that drive SEO success.
- Measure SEO Performance: Track keyword changes after optimisations to see which strategies boost rankings and traffic. It’s a direct feedback loop showing what works.
- Diagnose Traffic Drops: If traffic falls suddenly, a rank tracker can reveal which keywords or pages dropped and when. For example, if a #1 ranking slips to page two, you’ve likely found the issue.
- Monitor Competitors: Rankings are relative. Tracking your competitors shows when they overtake you and where they leave gaps you can target.
- Find Keyword Opportunities: Pages sitting at ranks 11-20 might reach page one with small improvements. Rank data can also reveal related keywords worth targeting.
- Track SERP Features: Even high rankings can lose clicks to featured snippets, local packs, or “People Also Ask.” Good tools show if you appear in these features so you can optimise for them.
- Prove ROI: Client work requires proof. Rank tracking charts and reports link improved rankings to traffic and conversions, making results easy to present.
What to Look For in a Rank Tracking Tool
When choosing a rank tracker, especially on a budget, look for:
- Accurate, Fresh Data: The best tools update daily, with options for location-specific checks. Precision in reporting positions and fluctuations is key.
- Local and Mobile Tracking: Rankings vary by location and device. A good tool tracks national, city, or neighbourhood results and supports both mobile and desktop views.
- Competitor Comparison: Add competitor domains to compare rankings for the same keywords at a glance.
- Historical Trends & Grouping: View trends over time with graphs and keyword grouping for easier analysis by topic, page, or campaign.
- Alerts & Notifications: Automated alerts for ranking changes help you respond quickly to problems or opportunities.
- Actionable Insights: Beyond raw numbers, look for features that highlight quick wins, keyword cannibalisation, or underperforming content.
- Ease of Use: An intuitive interface saves time and makes insights easier to access.
- Affordability & Scalability: Choose a tool that fits your budget, scales with your needs, and avoids extra charges for team members or clients.
RankCaddy: Affordable, Actionable Rank Tracking for Small Agencies and Freelancers
RankCaddy is built for SEO consultants and small agencies, combining essential rank tracking features with actionable insights and budget-friendly pricing.
- Built for Your Budget: About 7× cheaper than Semrush’s Pro plan and 10× cheaper than Ahrefs’ Standard plan, RankCaddy delivers core rank tracking without paying for features you don’t need.
- Simple and Easy to Use: The clean, beginner-friendly interface makes keyword tracking straightforward. Unlimited users are included at no extra cost.
- Accurate Organic & Local Tracking: Daily updates cover organic results and local pack rankings, down to street-level granularity. Both desktop and mobile views are supported.
- Actionable Insights: RankCaddy surfaces quick-win opportunities, highlighting keywords close to higher rankings or pages with growth potential. Weekly insight reports save time on analysis. Combine all this with RankCaddy’s Data Dive feature for even more SEO gold.
- Keyword Cannibalisation Detection: Built-in tools flag when multiple pages compete for the same keyword, with visual charts to help you resolve the issue.
- Group & Track What Matters: Organise keywords by client, topic, or campaign and view collective trends or drill into single keywords for detailed history.
- Flexible Alerts: Set custom rules to get notified of ranking changes that matter most to you.
- Integrated SEO Data: Google Analytics and Search Console integration gives a complete view of rankings, traffic, and query data, plus content optimisation suggestions.
RankCaddy is designed to be powerful yet approachable, with a free 14-day trial (no credit card required) so you can see results for yourself. Within the first weeks, you can spot opportunities and resolve issues that directly improve rankings.
Start Tracking Your Rankings Effectively
A good rank tracking tool saves time, delivers critical insights, and guides better SEO decisions. Rank tracking turns guesswork into certainty, showing exactly what works and where to focus.
For freelancers and small agencies, RankCaddy offers essential capabilities plus useful extras at a fraction of the cost of larger tools. It helps you grow client traffic and your own business without overspending. In SEO, data is power, and RankCaddy puts accurate rankings and actionable insights in your hands every day.
Try RankCaddy free for 14 days and see how simple and insightful rank tracking can be.