What happened
Around 10th September 2025, Google changed how it serves search results, which makes it harder (and much costlier) for any tool to collect deep positions every single day. Long story short: Google no longer allows anyone to change the view to see 100 results on one page; meaning any tools (or users) can now only get 10 results at a time, so getting those same 100 results requires 10x requests and 10x costs. This is industry-wide. You can read more about it here.
What we’re doing
To keep the day-to-day picture clear without adding noise, we’ve made a small adjustment:
Page 1 rankings have remained exact and tracked daily. If a keyword is on page 1, you’ll see the precise rank each day; same as always.
Beyond page 1, where tracking is less critical than page 1, we now use Google Search Console’s position metric daily (matched to your country & device for more accuracy), so you still see where you stand when a keyword isn’t on page 1.
In the UI, you’ll notice an indication of this (a small tilde next to some values, e.g. ~23). That simply means the number came from Google Search Console.
What stays the same
Your charts, Average Rank, and Caddy Score continue to work as they do today.
You’ll still get new/lost page 1 alerts, low-hanging fruit, features, cannibalisation insights and all that good stuff.
Local rank tracking projects are unaffected by these changes.
Why this approach
Page 1 is where results happen. We keep that exact, every day.
For everything else, using Google’s own daily position metric (with some cleaning up for better accuracy) keeps you informed on progress towards page 1 without the drawbacks of heavy deep crawling or changing how you work. In reality, it doesn’t matter if you’re ranked 67th or 62nd; the goal is getting to page 1, where the traffic is.
What you need to do
To keep tracking beyond page 1, you’ll need to connect your Google Search Console to your rank tracking projects.
For any domains you have set up in Data Dive, you don’t need to do anything. Those rank tracking projects will automatically connect.
For any rank tracking projects where there is no associated Data Dive domain, you will need to connect your Google Search Console if you want this additional data. Just head to the relevant rank tracking project and you’ll see a ‘Connect GSC’ button in the top right. Just connect it and that’s it.
Want to track more precise rankings beyond page 1/top 10?
We will soon be allowing users to track precise rankings beyond page 1/top 10. We will update all users once this option is available.
As always, just let us know if you have any questions.